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4 Expert Tips to Build a High-Converting eCommerce Category Page


Improving the conversion of your website is a highly rewarding activity. It increases your sales without increasing your spending, thereby helping you grow your bottom line.

Like a supermarket aisle, category pages ensure that your customers find it easier to browse through the product catalog. A major challenge is to ensure a smooth browsing experience by creating user-friendly and functional category pages that will help retain customers and improve conversion rates.

In this article, I’ll discuss the critical design and UI/UX facets of category pages and best practices to optimize them for better conversions.

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The Ultimate Guide to Conversion Optimisation for Small Business