5 Critical Components of a Compelling YouTube Video


YouTube has become more competitive for brands. The platform’s trends report found that channels trying to create an audience were up by 95% from last year. Yet, the engagement and interest on the video platform remain higher than ever.

How can you ensure that you stand out and get a slice of attention from viewers on your YouTube videos?

Understand that retaining people to watch your videos is key. If people “watch more”, YouTube gets to show them more ads, and your channel gets in the company’s good books. Monitoring your watch time and optimizing your channel for more watch time is one of the best ways to grow your channel.

So in this article, I’ll introduce you to five elements that your videos should adhere to – all of them work cohesively to increase your watch time. Here’s the first element:

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