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62 Recruitment Statistics Every HR Professional Needs to Know

As an HR professional, chances are you’re interested in seeing where the sphere of recruitment is headed.

Both talent acquisition and recruitment are essential functions of any organization, no matter the size or the industry. In order to manage the process of attracting, hiring, and retaining great employees, you’ll need to be armed with the most recent and relevant data.

For that, you’ll need these 62 recruitment statistics to help amplify your recruitment strategy to the next level.

Recruitment statistics for 2021

Recruitment is an ever-changing part of the role of HR professionals, and it’s not a job that’s going away anytime soon. With so many elements affecting how you recruit talent, like employer branding, a well built-out benefits package, company culture, and more, it’s a lot to try and get right.

These statistics are sure to help as you build out your recruitment marketing strategy for the better. 

Employer branding statistics

Employer branding refers to how your organization communicates its identity as a workplace. This can include your company’s mission, values, and personality as they are put on display for current and potential employees. The following stats may make you think about your employer’s brand differently. 

  • 75% of candidates will research a company’s reputation before applying for a job opening.
  • A strong employer brand reduces turnover by 28% and cost per hire by 50%.


of job seekers use social media channels to evaluate the employer brand of a company.

  • Nearly half of all professionals (49%) are following companies on social media with the intent to stay aware of their jobs.
  • 72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring.
  • The top three channels small to mid-sized businesses plan to extend their employer brand are their company website (69%), online professional networks (61%), and social media (47%).
  • 39% of recruiting leaders say employer brand will be a long-lasting trend to focus on in the future.
  • 80% of HR leaders say employer branding has a significant impact on their ability to attract talent.
  • On average, candidates will read six company reviews before forming an opinion about the business.
  • 79% of job seekers will consider a company’s mission statement before applying.
  • 39% of women consider the company’s brand as “very important” prior to deciding to apply, while the same is true for 33% of men.
  • Organizations that invest in employer branding are three times more likely to make a quality hire.

Recruitment software statistics

There’s a lot of options for software on the market, like recruitment marketing software to ensure your company catches the eye of top talent. If your company isn’t using software as part of their recruitment process, keep the statistics in mind.  

  • Over 98% of fortune 500 companies use recruitment software.
  • 68% of recruiting professionals say that the best way to improve recruiting performance over the next five years is by investing in new recruiting technology.


of employers that use an ATS said that recruitment technology makes finding great talent easier than ever.

  • 94% of recruiters and hiring professionals say that using a recruitment software has positively impacted their hiring process.
  • Cloud technology and the SaaS subscription model are driving the growth of the HR software industry, predicted to be more than $10 billion worth by 2022.
  • 50% of employers do not use applicant tracking software.

Hiring process statistics

From when a candidate applies to your open job, all the way to sending them an offer, a lot goes into the hiring process. Below are statistics that encompass it all — from start to finish. 

  • 73% of candidates are passive job seekers.
  • Each vacancy costs the average company $500 a day.
  • On average, each corporate job offer attracts 250 resumes.
  • 48% of businesses say their top quality hires come from employee referrals.
  • 52% of candidates don’t receive any communication in the two to three (or more) months after applying.
  • Job applicants who do not receive a job offer are 80% more likely to apply again if they already had a positive candidate experience.
  • 63% of job seekers will likely reject a job offer because of a bad candidate experience.
  • 60% of job seekers quit in the middle of filling out online job applications because of their length or complexity.


of talent professionals and hiring managers say that diversity is the top trend impacting how they hire. 

  • 73% of job seekers say the process of looking for a job is one of the most stressful events in life.

Onboarding statistics

Employee onboarding is the first impression a new hire has as an official member of your company. It’s not uncommon for companies to sink thousands of dollars into recruiting new talent only to then spend very little time or money on employee onboarding once a new hire has signed their contract. Here are some need-to-know stats to make sure it all runs smoothly. 

  • Only 12% of employees would strongly agree their organization does a great job of onboarding new employees.
  • 32% of global executives rate the onboarding they experienced as poor.
  • 69% of employees are more likely to stay with a company for three years if they experienced great onboarding.
  • Organizations with a standard onboarding process experience 50% greater new-hire productivity.


of workers admit to having left a job within the first 90 days.

  • 26% of American workers have quit a job because they were unsatisfied with the onboarding or training process.

Compensation and benefits statistics

A fully built-out compensation and benefits plan can not only attract top talent to your company, but entice your best performers to stay for the long haul. Here are some statistics to keep in mind when you build such a plan for your employees. 

  • 52% of surveyed candidates claim competitive compensation packages are the most attractive element of a job.
  • 89% of employers think employees leave for more money but in reality, only 12% do.
  • 60% of people report that benefits and perks are a major factor in considering whether to accept a job offer.
  • Job listings which include a salary range got 75% more clicks than job listings that don’t.
  • 54% of hiring professionals say work flexibility encourages retention and 51% agree it attracts candidates.
  • 67% of job seekers try to find information about salaries when researching a company or looking at job ads.
  • Top reasons employees are looking or would consider leaving their company were “compensation” (52%), “career advancement” (43%), and “lack of recognition” (19%).
  • Only 27% of businesses share salary ranges publicly.
  • 75% of companies that don’t disclose salary information do so because they fear it would create salary disputes.
  • 69% of men and 51% of women say they would enter into salary negotiations with an employer.
  • Lack of information about pay and benefits (50%) and interview schedule changes (50%) are the two main reasons job seekers view the search as stressful.
  • Competitive benefits (48%), a convenient commute (47%), and a relatively high salary (46%) are the factors that attract most job seekers.
  • Women are 22% more likely than men to look for work flexibility when deciding whether or not to take a job.


of employees say they would not apply to work for a company where there is a pay gap.

  • 82% of women and 76% of men with kids say they prefer benefits over a salary increase.
  • 92% of Millennials said money is a major factor in a job. On top of the salary, the top priorities of Millennials are security (87%), time off (86%), great people (80%) and flexible working (79%).

Company culture statistics

Company culture is crucial to your business because it embodies the personality of the entire organization. It sets the tone and expectations for the work environment and is a key factor in how employees feel about working for your business. Consider your company’s culture as you check out these statistics. 

  • 67% of recruiters consider culture fit to be an important factor when hiring.
  • 90% of  recruiters have rejected candidates due to their lack of cultural fit.


of professionals in the U.S. would not work at a leading company if it meant they had to tolerate bad workplace culture.

  • 25% of candidates said that a better company culture is among their top reasons for changing jobs.
  • 77% of job seekers consider a company’s culture before applying for a job.
  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.
  • 24% of unemployed job seekers consider company culture an important factor when deciding to apply for a job.
  • Only 25% of companies set gender diversity targets when creating their hiring strategy.
  • 93% of employees mention company culture in reviews on Glassdoor, indicating just how important it is to them.
  • 65% of Millennials value company culture compared to 52% of people 45 and older.
  • 73% of job seekers won’t apply to a company unless that company’s values align with their own.

The power to hire smarter

As an HR professional, it can be stressful building out a recruitment strategy that combines eye-catching employer branding, positive company culture, a fast hiring process, and more. Once you apply these statistics to how your organization recruits potential employees, you can be sure that the candidates you hire are the best for your organization’s needs. 

When a candidate’s application catches your attention, make sure you know the ins and outs of video interviewing to see if they’ll be a good fit!

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