Chatbots have become increasingly popular among both businesses and consumers, with roughly 56% of customers claiming they would prefer to chat with a bot than call support. However, a chatbot can do much more than simple support queries, and there is still a major gap between high-performing ...

“When I say jump, you say, ‘How high?’” This may work for drill sergeants, but it probably won’t do you any favors in marketing. As nice as it would be to get customers to instantly buy from you the moment they see a button with the words “buy now,” that’s typically not going to ...

Fast growth… It’s that elusive mirage that we’re all chasing. From startups to Fortune 500 companies, there’s nothing more attractive to investors, shareholders, and business owners than the thought of 5 or 10x-ing key business metrics in a matter of days. It’s no surprise, then, that the term ...

Winning new customers is an important goal for growing businesses, but it’s also a costly tactic. Reaching out to new customers, bringing them through a marketing funnel, and onboarding them is a long and drawn-out process. For existing customers, however, the bulk of the heavy ...

Improving the conversion of your website is a highly rewarding activity. It increases your sales without increasing your spending, thereby helping you grow your bottom line. Like a supermarket aisle, category pages ensure that your customers find it easier to browse through the product ...