The price of a product or service is the major factor in a potential customer’s purchase decision. In the competitive world of e-commerce, where customers have more choice than ever before, price can be a deal-breaker. Choosing the right pricing strategy for your e-commerce store is vital, and ...

How does this sound? A marketing strategy that: Skyrockets your brand’s reach in a cost-effective way (even if you’re on a shoestring budget). Helps you build relationships with top names in your industry (even if nobody knows you yet). Gets you tons of PR and brand mentions almost overnight ...

It takes about five seconds for users to form an opinion about a website and decide whether they'll stay or leave. Now, what does this prove? Website design is more important than you think. Websites are subject to snap judgements that instantly influence an audience’s response. Here’s one ...

Technical SEO can be daunting.  It’s a discipline that’s so huge it can feel difficult to know where to even start.  What’s more, if you make a mistake while you’re tinkering with your technical SEO, you can derail your entire digital marketing efforts. But the fact is if the right technical ...

Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a visit to a website landing page or product page. And it works. Since these campaigns are so targeted due to incredibly advanced data, intelligence, and analytical analysis, you’re bound to head back ...

Is email marketing dying? Quick answer: email marketing is light years away from being dead. Email marketing is the only channel where you can build a solid audience and it’s probably the one marketing channel you should rely on. Imagine you have 1,000 customers that are loyal to your brand and ...

Building a brand today is tough.  Companies have to fight it hard to stand out in their niche. Marketing tactics aside, building a strong brand is of key importance. Your company is more than just marketing collateral. It’s the good logos stick. Bad ones don’t. Try to remember the worst logo ...

Responding to an RFP, or request for proposal, is like playing an Olympic-level team sport. Planning and strategy can mean the difference between success and failure. Every team member fulfills a specific role in the journey towards a win. And the potential payoff? Well, it may not be a gold ...

Ask any experienced project manager about the most important time for any project, and you’ll probably get the same answer: before you start working on it. Project planning is often deemed to be the single most important process that determines the success or failure of a project. Your ...

You might find it shocking that most consumers don’t make purchases after an initial site visit. As a consumer and a seller, you probably already understand how customer engagement works and some of the metrics needed to boost happiness and turn potential customers into actual buyers. But what ...

The pace of online learning has accelerated faster than anyone could imagine in the past business year.  E-learning became essential, and course providers launched over 2800 courses, 19 online degrees, and 360 micro-credentials. This not only includes comprehensive universities, but also ...

Leaders in search of ways to improve work performance tend to overlook employee recognition as a serious solution.  Sure, it’s a great way to make the individual employee experience more enjoyable, but beyond that how much impact could it really have?Actually, the answer is quite a bit.  From ...