Interviews
Janelle Dieken of Genesys – Thought Leadership Must be About Authenticity, Empathy and Relevance to Customers

Thought leadership.  Everybody is talking about it as a way to influence markets and consumer behavior  – whether it’s aimed at individual or corporate consumers.  It comes in a dizzying array of formats, channels and devices.  It can be about trends, best practices or even tips and tricks.  And ...

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