I spoke with Katherine Kostereva four years ago during her company’s user conference.  Back then the company she founded was named bpm’online, but today the company is called Creatio and has recently raised $68 million to further build out their no-code low-code platform aimed at helping non-IT ...

Thought leadership.  Everybody is talking about it as a way to influence markets and consumer behavior  – whether it’s aimed at individual or corporate consumers.  It comes in a dizzying array of formats, channels and devices.  It can be about trends, best practices or even tips and tricks.  And ...

Branding and marketing are topics that will always be of interest to businesses of all sizes.  And the importance of getting branding right is only growing, as it gets more difficult to get and keep people’s attention long enough to make a compelling case to them to give us a shot.  But as ...

Last week personal finance app and website NerdWallet announced moving $2 million of NerdWallet capital to Self Help Credit Union – which serves low-income populations in Oakland, CA.  The company is also partnering with the nonprofit association of community credit unions, Inclusiv, to scale up ...

It was ten years ago last month that I first spoke with Tien Tzuo, founder and CEO of subscription management platform Zuora, about what he was calling the Subscription Economy.  Back then people really didn’t know what it was all about as most of us were still buying things outright to own ...

Small business already know about the shortcomings of the first go around of the Paycheck Protection Program (PPP).  Where “small businesses” like Ruth Chris’ Steakhouse was able to get $20 million or so, while other real small businesses looking for $5,000 to just stay afloat were turned ...

According to Mathew Sweezey, Director of Market Strategy for Salesforce and author of The Context Marketing Revolution, individuals become the largest creators of noise in the marketplace – surpassing brands – and will “remain the largest creators of noise until the end of time”. And what has ...

Everything we do today creates data. From every click to every swipe.  And when the pandemic forced us into sheltering in place, it also exponentially accelerated those clicks and swipes…and Zooms…and Uber Eats and Door Dash orders…. And you get the point.  Many of the ...

The term “evangelist” has been thrown around a lot over the past couple of years.  I’m not talking Jimmy Swaggart, TD Jakes or Joel Osteen.  I’m talking about the evangelist role in terms of technology and business.  But what does that mean and what do they really do?Recently me and my CRM ...

I’ve been using streaming service Streamyard for the past year for doing my weekly LinkedIn Live conversations.  And when they recently were acquired by virtual events platform Hopin, I started to think about what this combo could potentially mean for future of two technologies that have blown ...

 Everybody wants a piece of Apple these days. And I’m not talking about iPhones, iPads, Macs or any other device consumers love them for. The folks coming for Apple aren’t folks, it’s companies like Facebook and Google because of the changes Apple is making to allow consumers of apps running on ...

I first spoke with Rich Rao almost eight years ago when he was Director of Worldwide Sales and Operations for Google.  And earlier this week I caught up with him for a LinkedIn Live conversation for the first time since then, but now Rich is Vice President, Small Business at Facebook.Rich shared ...