Marketing
The Anatomy of Reviews

I’ll cut to the chase here.  Reviews are important. People read them, they seek them out. I don’t think I need to tell you that. Review providers, UX thought leaders, and consumer behavior statisticians have been writing and analyzing their significance for years.   They’ve become a staple of ...

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5 Examples To Prove They’ve Made a Comeback

Here’s your problem statement: Make a good impression in three seconds. Seems challenging, doesn’t it? Websites are the face of a company, and businesses have taken that analogy very seriously. Today’s web designers seem to possess an arsenal of more features and page elements than they did a ...

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Top 10 Strategies for Success

Converting customers is like getting a second date. When you’re on a date, you try to look presentable, say all the right things, hoping to swing another date by the end of the evening. You go home thinking that the date went great and that you should prepare for another glorious night out ...

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Top 10 Strategies for Success

Converting customers is like getting a second date. When you’re on a date, you try to look presentable, say all the right things, hoping to swing another date by the end of the evening. You go home thinking that the date went great and that you should prepare for another glorious night out ...

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5 Niche Marketing Examples to Help You Get Started

You can’t please everyone. Today, if you want to purchase something, it’s not hard to find what you’re looking for online or offline. Most businesses fall under a commercialized space, which makes them and their competitors’ offerings extremely easy to locate and interact with. Whether you’re ...

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What It Is and Why Marketers Need One

Data, data everywhere – but where do marketers begin? Imagine you’re a tourist and you find yourself in a foreign country. How do you navigate yourself within the region? The obvious answer to this dilemma is to use a map, of course. What if your map only had coordinates to certain locations, ...

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