I’ll cut to the chase here.  Reviews are important. People read them, they seek them out. I don’t think I need to tell you that. Review providers, UX thought leaders, and consumer behavior statisticians have been writing and analyzing their significance for years.   They’ve become a staple of ...

Here’s your problem statement: Make a good impression in three seconds. Seems challenging, doesn’t it? Websites are the face of a company, and businesses have taken that analogy very seriously. Today’s web designers seem to possess an arsenal of more features and page elements than they did a ...

Converting customers is like getting a second date. When you’re on a date, you try to look presentable, say all the right things, hoping to swing another date by the end of the evening. You go home thinking that the date went great and that you should prepare for another glorious night out ...

Converting customers is like getting a second date. When you’re on a date, you try to look presentable, say all the right things, hoping to swing another date by the end of the evening. You go home thinking that the date went great and that you should prepare for another glorious night out ...

A success story about how one of G2’s customers, Enablix, made the most of their G2 profile to boost reviews, gain brand awareness, and increase leads for their sales enablement software. More on the story below: Customer profile: Enablix Enablix is a B2B sales enablement software solution ...

You can’t please everyone. Today, if you want to purchase something, it’s not hard to find what you’re looking for online or offline. Most businesses fall under a commercialized space, which makes them and their competitors’ offerings extremely easy to locate and interact with. Whether you’re ...

Data, data everywhere – but where do marketers begin? Imagine you’re a tourist and you find yourself in a foreign country. How do you navigate yourself within the region? The obvious answer to this dilemma is to use a map, of course. What if your map only had coordinates to certain locations, ...

A success story about how one of G2’s customers, MoEngage, leveraged G2’s marketplace to boost brand awareness, establish credibility, and drive demand for their customer engagement platform.  More on the full story below: Customer Profile: MoEngage MoEngage is an insights-led customer ...

Your buyer is on the internet making calculated, informed decisions every day.  What shows to stream, which publications to subscribe to, who they want to engage with, and which software to buy. But as buyers have more access to the internet and higher expectations from brands than ever before, ...

First impressions matter.  Making a promise to deliver value strikes a chord with your prospects and moves them further along in the buyer’s journey. So how can you deliver value at the very beginning? You make a promise. A promise to deliver value that your ideal customer is looking for. This ...

If you were a creative in 2020, and are somehow still flexing that creative muscle in 2021, props to you.  2020 was a year that pushed marketers to the limit (and beyond) to shift, rewrite, redesign, rework, and rethink our strategies, stories, and (even) ourselves along the way.  That said, ...

Opportunities are like free samples of food at the mall.  Sometimes, they taste great. Other times, they give you a bad feeling in the stomach, but you’ll never really know unless you take a bite.  In an ideal world, your business offering is absolute, growing on its own without being affected ...