As a small business, your reputation is everything. So many customers today look online to find out more about the companies they work with. So managing your reputation on these platforms is essential. Here are tips from members of the online small business community for using content marketing ...

As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along ...

Since 2005, YouTube has been the trusted platform on a global scale for sharing video content with other users. Starting out as a simple way to share your favorite videos with friends and family, it has since turned into a money-making machine allowing people to earn a living through ...

While it doesn’t always like to refer to itself as a social media platform, Pinterest is one of the greatest marketing tools accessible for organically developing an online brand and promoting traffic to your website or blog. That being said, sometimes called a visual discovery ...

Social media marketing offers an easy and affordable way for businesses to communicate with customers. You can use it to spread information about new products, learn about your target audience, and even complete customer service tasks. But with so many platforms available, managing all your ...

Is Reddit marketing a branch of social media marketing? And if so, would you use it to up your social media marketing game? Most social media marketers think of Reddit after they’ve thought of the rest of social media platforms, like the giants such as Facebook and Instagram, that ...

YouTube has been growing in popularity steadily since its release in 2005, arriving at over 2 billion monthly active users. Due to this popularity, many people have taken to YouTube to monetize their efforts. While money was not first involved on YouTube, it is now possible to make a good ...

Twitch has become one of the top social media networks to make money through live streams. While Twitch has a more niche-specific audience, it’s got huge potential for popular users to make something of themselves. We’re not kidding – Twitch is a big platform for making money through streaming ...

Social media is one of the most powerful tools that small businesses have to reach customers. But with so many platforms, accounts, and strategies, managing it all may seem overwhelming. Zoho Social aims to simplify the process and improve the impact of social media for small businesses.Of ...

Did you know that the ad spend on Facebook grew by almost 30% in 2020? According to the same report, the trend indicated that budgets were tightened but more budget was allocated to digital channels and social media.Furthermore, the trend is set to continue in 2021.Image via SocialbakersIf you ...

Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job. This ...

In 2008 I joined a movement. It started with an upload of some data and snippets of my life to Facebook to get started and then logging in. And this was quickly followed by a Twitter profile. Then the posting of my first tweet. The digital banter had started and I was hooked. So I kept diving ...