How to Scale Content Production Without Going Crazy


You have been creating content for some time now, and the traffic is coming in. You start to feel excited about the potential growth your company could experience thanks to the power of content marketing. So you decide to scale your content production; more content will drive more results.

The desire to scale content production is becoming increasingly common. According to Content Marketing Institute’s 2019 North America report, 56% of businesses have indicated a desire to increase their content creation spending.

The problem is that doubling your investment in content creation won’t necessarily result in a linear increase in output, either in quantity or quality or both. Without the right systems in place, your content team will experience several bottlenecks, which will reduce your team’s morale and effectiveness.

To scale your content production, you need to learn about developing a content development process that can support it.

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