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The 3 Skills You Need to Truly Take a Brand Global


Back in 1943, a 17-year-old boy Ingvar from Sweden opened a small business. The selection of products was very random – pens, wallets, watches, picture frames, and nylon stockings. Everything that people needed Ingvar sold at reduced prices.

Eight years later, the young business owner saw an opportunity to sell furniture. Of course, the competition got fiercer – it was still the post-war time, and people needed cheap but good-quality furniture for their homes. The only problem was that they couldn’t touch the furniture before ordering it.

Ingvar listened to the needs of people and opened the first physical furniture shop. Now, this business is known for its signature showrooms, where people can literally sit or lie down and check the furniture’s quality. We are talking, of course, about IKEA.

Today, you know IKEA as one of the most successful businesses worldwide, and it’s hard to believe that one time it was just a small venture. But thanks to Ingvar Kamprad’s skill to listen to people’s needs, IKEA went global.

This story makes me wonder – what other skills do you need to introduce your business to the international market and successfully conquer it?

Let’s take a look.

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