The Best SEO Metrics and Industry Tools to Improve Search Rankings


With more than a billion active websites and blogs on the internet today, the one common goal for all of them is to get more site traffic and higher search rankings. However, this can be one of the most challenging aspects of running a site on the internet.

This is mainly due to the fact that the amount of free and organic listings on Google’s search results just continues to diminish in size year after year. After all, Google doesn’t make money from free listings, they make money from ads.

What was originally seen as ten organic search results per page, is now sometimes even less. Yet at the same time, it seems like there are more ads being placed at the top and bottom of search results time and time again.

With all of this in mind, it’s important to make sure you fully understand not only how SEO works, but also what needs to be done to improve and maintain your rankings over time.

All of this and more will be discussed throughout the quick reference guide below.

organic traffic guide

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The Ultimate Guide to Organic Traffic for Small Business