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Why Podcasting is Essential for SEO and Content Marketing


Do you remember where you were when you first heard about podcasts? Did you hungrily reach for your headphones, overcome by desire to try out the latest and greatest content medium? I’m going to take a guess – probably not.

But I would venture to say that since that moment you’ve taken a listen. Maybe you’re one of 90 million active podcast listeners now, or you may just have a few favorites.

Either way, podcasts are powerful. Today there are over 850,000 active podcasts, compared to 500,000 in 2018. And I promise – your potential customers are listening.

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It’s no secret that having an audience or a following can have a massive impact on the bottom line of your business. No matter what your business is, you need to include podcasting in your SEO and content marketing strategy.

Launching a podcast is an easy way to produce content for your business and you’ll get a lot more benefits, with less work, compared to other forms of content.

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